[kSeven]

I agree that just warning is annoying more than helpfully in many situation when you try to move close to the lane to avoid some obstacles...
However, I hope KIA move on to the next step on lane departure warning ...to active assist when it can actually keep the car in the lanes....then you can drive on highway without touching wheel ...but I mean actual steering assist and not braking...as braking could be annoying and heavy on mpg and brake wear...
especially this is already available on some other luxury brands...
Common KIA...you can do it!!!!

It's going to be a while before we see these things end up in a Kia IMO. Considering what it's competitors come with, how it's priced, etc...it wont happen soon. The tech will have to become more mainstream.