I think this will be a great addition to the vehicle line up. Along with it's brother the Quoris it will be a fight with its competitors. Kia really did come through with making something to talk about. Although the the brand still needs to be further established its consumers like me who will give it some thought and not leave out when considering a purchase. I think they will do really well if people give it a chance, you can't beat price point for what it's offering. That is why my wife and I have been going crazy about it. I can see Kia being the next Acura/Honda when it comes down to luxury and performance but will take some years for it to kick in.