Use a little force, but be careful. If you think something is breaking, stop.
Try the owners/repair manual.
Why are you removing it tho?
2004 Acura TL - Redondo Red Pearl (Retired)
2012 Mazda CX-9 GT AWD - Liquid Silver Metallic
2014 Kia Cadenza Premium w/ Luxury & Tech Packages - Snow White Pearl
2016 Ford Mustang Ecoboost Premium Performance Package 6M - Race Red